We kicked off November by attending the 28 th annual SRI Conference on Sustainable, Responsible, Impact (SRI) investing in San Diego, California. Our experience was through a variety of lenses: we were attendees, sponsors, and we represented the Conference and its organizers as the marketing...Read More
6 results for "media"
Media relations can play an important role in a strategic communications programs. Whether we’re working with our clients to introduce a new product or initiative or helping to establish them as thought leaders within their industry, establishing a dialogue with reporters and earning the right...Read More
Our team has worked in PR over the course of several decades, across industries, and in major metropolitan markets. Every client is different, which makes it easy to assume that they also have different expectations when it comes to offering a good PR program. But the truth is, most clients...Read More
In marketing and strategic communications, the goal is to reach and engage a target audience. To accomplish this goal it is important to find common ground. Find the issues and language that most, if not all, agree on and use them as a vehicle to carry or amplify your message. In any...Read More
I knew from the moment I graduated I was going to embark in the PR/marketing industry, so I never really expected my journalism degree would have a huge impact on my career. However, working at Longview Strategies, I realize just how much the skills I learned in college would affect my path....Read More
Good news: there are more marketing tactics to choose from than ever before, and they all have reach and power. Bad news: see above. Keeping our ear to the ground for business challenges and growth trends, we’re feeling the vibrations of a steadily expanding sinkhole of options....Read More