In marketing and strategic communications, the goal is to reach and engage a target audience. To accomplish this goal it is important to find common ground. Find the issues and language that most, if not all, agree on and use them as a vehicle to carry or amplify your message. In any...Read More
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Financial advisors, CPAs, and lawyers all agree: professional services marketing is about relationships. Clients come through the door because they know, trust, and like you. A friend or colleague has referred them, and they want to talk person-to-person so they know you’re The One. All...Read More