What We Do
Your story, our strengths. It’s a powerful combination that brings our strategies to life through a thoughtful process.
BUILD YOUR STRATEGY
Is your goal to grow? To recruit? To bring new models or technology to market? How quickly is your world evolving?
Your business isn’t “point and shoot,” and your marketing shouldn’t be, either. We follow a process refined over decades of work with clients operating on a regional, national, and global scale. We explore your story, identify the language that best captures your value, investigate the audiences you need to reach, and pinpoint the best channels to reach them.
CRAFT YOUR MESSAGE
Your business may seem simple to you – but trust us, it’s complex to most everyone else. Through interviews with key stakeholders and thorough research into the marketplace, we break out the language that tells your story best. Our work gives you the foundation to get your point across easily and effectively, through any channel and to any audience.
DEVELOP YOUR CONTENT
Content is the engine of great marketing. Written material, visuals, and video fuel your marketing effort. Without thoughtful content, you will struggle for ways to make your story relevant. With it, you will create opportunities to creatively engage with those who matter most to your business.
We develop case studies, white papers, fact sheets, video interviews, and infographics, among other types of content. The right format is determined through the strategic planning process and influences all phases of your marketing efforts.
DRIVE SMART PUBLIC RELATIONS
You want your brand in the press, but what type of media exposure will help you achieve your business goals? Our team has a history of securing outstanding results in national, regional, and industry-specific outlets. Partner with us to earn visibility that widens your reach and provides critical third party credibility.
MANAGE YOUR SOCIAL MEDIA
You need a social media program that extends your brand and promotes engagement among the communities that matter most. Longview builds and manages creative social strategies that help you connect and communicate. Even in compliance heavy industries, we work within regulatory parameters to move the conversation forward.
LEAD YOUR SPEAKER'S PROGRAM
Speaking engagements offer you the opportunity to project your expertise directly to target audiences. We help develop compelling speaker submissions that highlight your unique strengths and solidify your reputation as an industry authority.